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4 Simple But Important Things to Look for in Your Web Analytics
Contributed by Jane Putnam Web analytics provide a recap, step-by-step, of the actions (as clicks) your website visitors are taking. Having analytics in place, and actually analyzing and interpreting...
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4 Innovative Ways to Prevent Ad Fraud, from an Agency
Ad fraud is a scary concept. The whole idea that there are fake websites with robots simulating clicks and actually perusing YOUR website is terrifying to marketers. To get more background, all...
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A Tale of Two Cities: Salt Lake and Vegas
With Las Vegas sitting only 420 miles to the south of our hometown Salt Lake, you might expect there to be at least a few similarities between these two isolated metropolitan cities of the west,...
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Strategy and Planning in October
Here at Penna Powers, we know that every successful campaign has a solid strategic plan to back it up. And October is the perfect time to get ahead on next year’s planning. Take some time to look at...
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4 Free Digital Marketing Certifications You Should Have
Digital marketers have it tough. The industry is changing every day and often the most authoritative documents are whitepapers or Tweets. However, there are four certifications that are well worth the...
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What Does a Digital Media Planner Do?
You’ve hired an agency or you’re looking for a job, and want to know what a digital media planner does. I’m going to outline what a digital media planner is like and list their core functions within...
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How Much do YouTubers Make?
Content marketing is exploding. It makes sense, as a written article or produced video can convey more information and users actually choose to read/watch it. Companies are willing to pay content...
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How to Calculate Combined Reach and Frequency Across Media
Marketers need to be more accountable than ever. If you have ever run a mix of television, radio, outdoor, print, online or social ads, you have probably been asked the question of what its impact...
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Flash Banner Ads Going Away on September 1, 2015
Flash banner ads will be disappearing soon. As of September 1, 2015 Flash ads in the Google Chrome browser will no longer have automatic animation and will become click-to-play. This is the first...
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Instagram Advertising and Costs
Opportunity One year ago Instagram introduced native advertising in the United States utilizing promoted photos and videos from major brands introducing a new multibillion dollar advertising business....
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The 7 Top Sporting Events in Utah by Attendance and Viewership
Have you ever wondered what the largest sporting events in Utah are? We’ve compiled two lists – one for the most attended sporting events in Utah and another for the most watched TV sports programs in...
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Swipe Right: How Tinder Became a Platform for Brands
In this day and age of digital fragmentation and ad clutter, brands are looking for more and more ways to break through to their audience. The best way to do this? Actually knowing your audience. Know...
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How Much do Ads on Google Cost? | Updated
We’ve all seen (and probably clicked) on an ad in Google. In fact, 1-2% of all Google ads are clicked on. But what did it cost the company? Advertisers are only charged per click. The price ranges...
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Why Sales Reps Should Stop Selling (with Examples of Bad Sales Emails)
Working as a media planner gives me the opportunity to interface with a lot of sales reps. Their titles vary from account managers, business development executives, marketing specialists, or sales...
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How Using the Word ‘Damn’ Can Improve Your Writing
Is the student ‘very interested’ or ‘fascinated’? Do you prefer being described as ‘very smart’ or ‘brilliant’? Is the celebrity ‘very attractive’ or ‘pulchritudinous‘? Don’t worry, I had to look it up...
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The Six Hottest People at Penna Powers
Ad agencies are full of young and ambitious people, all aspiring to change the world for the better. So it’s no surprise that we have some of the hottest individuals in the Utah ad agency marketplace…...
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The Most Important Lesson I Learned Teaching a College Course on Digital...
Digital analytics is booming, but it’s still so new and everchanging that there aren’t any textbooks yet. Sure, there are online certifications like Google Analytics, but those are really specific to a...
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Brand Hijacking: The Genius on Piggybacking Your Brand
Brand hijacking could be one of the most effective ways to get your brand noticed. In the example to your left, a boutique kitchen supply company named Gygi in Salt Lake City designed its billboards...
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Does Your Agency Really Do Content Marketing?
Is the content marketing program you’re paying for really a content marketing program? Is it delivering results? Content marketing is more than flooding online channels with 500 million pieces of...
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P2 Fishes for Seatbelt Awareness During Shark Week
Penna Powers is celebrating Shark Week! While considered a bona fide holiday for many, we’re using the cherished event to drive awareness for our client Zero Fatalities. Over the course of Utah’s “100...
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